Scare up some Halloween fun with Nestlé Canada’s Craveyard collection

Oct 15, 2012
Craveyard barsBe on the lookout for four spooky bars haunting store shelves this Halloween. Kit Kat, Scaries, Scaero and Coffin Crisp, the same delicious chocolate you know and love in regular Kit Kat, Smarties, Aero and Coffee Crisp, are all dressed up for the season!

“We’re always looking to delight those who love our products,” says Eryn Beard, Marketing Manager, Nestlé Canada. “So this year we thought we’d have some fun with a few Canadian favourites and dress them up for Halloween.”

The idea to rename and refresh the packaging on these four bars grew out of an innovation session where Nestlé Canada employees unleashed their creativity. “As with all new products and other innovations there were a number of key people involved, ranging from our marketing team, to in-store display experts to the agency we worked with to execute the creative aspects of the Craveyard collection,” says Beard. “We’re thrilled with the finished product – and we hope Canadians everywhere enjoy this fun Halloween treat!”

You can find the Craveyard bars at major grocery and convenience stores across the country. However they’re only available for a limited time – until Halloween or until they sell out – so collect them while you can.