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Cineplex, Nestlé Canada and TerraCycle: main characters for a greener Toronto

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Toronto, ON

First ever chocolate and candy wrapper recycling program in Canadian movie theatres

Beginning December 14, 2011, five GTA Cineplex Entertainment (“Cineplex”) (TSX:CGX.UN) theatres will launch the first ever chocolate and candy wrapper recycling program in Canadian movie theatres. Thanks to a partnership with Nestlé Canada and TerraCycle, movie lovers will now be able to recycle their used chocolate and candy wrappers by depositing them into one of the special collection boxes at Cineplex theaters. The TerraCycle, Nestlé Canada and Cineplex partnership will help keep the wrappers out of landfills as Cineplex will send them to TerraCycle to turn them into cool new eco-products. The five participating Cineplex theatre locations include SilverCity Yorkdale Cinemas, Cineplex Odeon Varsity and VIP Cinemas, Scotiabank Theatre Toronto, Cineplex Odeon Queensway Cinemas and SilverCity Richmond Hill Cinemas.

"Nestlé Canada is thrilled to be part of this program, which will enable Canadians to do good while enjoying the things they love, like eating chocolate and going to the movies,” says Gary Batey, Marketing Leader, Confectionery at Nestlé Canada. “Small actions, like upcycling your chocolate bar wrapper instead of throwing it in the trash, can add up to have a positive impact on the environment.”

“Cineplex is very pleased to add this new recycling initiative to the many other recycling programs we already have in place,” said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment. “Over the past several years, our teams have implemented a variety of programs in-theatre and at our various offices and we are continually looking for ways to continue to be greener.”

“Cineplex and Nestlé Canada are making recycling history,” says TerraCycle Canada, General Manager, Luisa Girotto.  “By setting a new example for what can be recycled and how we can keep so much more waste out of landfills.”

To date, TerraCycle Canada has diverted more than 2 million pieces of non-recyclable packaging from landfills thanks to its twelve waste recycling programs and more than 800,000 people collecting hard-to-recycle packaging nationally.

TerraCycle is celebrating the launch of this program by offering an added bonus to its Nestlé chocolate wrapper Brigade® members. If participants enclose Cineplex Tickets to the chocolate wrappers shipment sent to TerraCycle, an extra 500 bonus points will be awarded to their account. TerraCycle points can be redeemed for cash donations to the charity the participant designated when he/she signed up for the program or assigned to various charitable gifts available in the program. To sign up for the Brigades, visit

About Nestlé Canada

Backed by more than a century of research and experience, Nestlé Canada's vision is to be the most trusted and respected food and nutrition company in Canada, bringing Good Food, Good Life to Canadians. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS, KIT KAT, BLACK MAGIC, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,600 people in 21 manufacturing sites, sales offices and distribution centres across the country. 

About Cineplex Entertainment

Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint venture interest in 130 theatres with 1,351 screens serving approximately 70 million guests annually.  Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". For more information, visit

About TerraCycle

In 2001, Tom Szaky, a Toronto-native and Princeton University Freshman, founded TerraCycle in hopes of building an eco-capitalist company built on waste. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world’s most environmentally friendly company. Seven years later, TerraCycle’s eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Wal*Mart and Whole Foods Markets. TerraCycle’s business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot’s Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Today, TerraCycle Canada partners with Nestlé, Kraft, Glad, Danone, Sally’s, L’oréal/Garnier who sponsor the collection of chocolate wrappers, Tassimo T-Discs, Drink pouches, cookie and cracker wrappers, sandwich bags and containers, yogurt cups, cereal bags and personal care and beauty packaging. Please visit us at to learn more.