Annual celebration of the role of breastfeeding
World Breastfeeding Week (WBW) is an annual celebration of the role of breastfeeding in our homes, our communities, and the world. In Canada, we celebrate World Breastfeeding Week on October 1 to 7 to encourage breastfeeding and improve the health of babies.
The annual celebration commemorates the Innocenti Declaration signed in August 1990 by government policymakers, World Health Organization (WHO), UNICEF and other organizations to protect, promote and support breastfeeding.
At Nestlé Canada, we’re passionate about babies and want what’s best for them; we strongly believe that breast milk is best. That’s why we support the WHO and Health Canada’s recommendation of exclusive breastfeeding for the first six months, and sustained for up to two years or longer with appropriate complementary feeding.
As World Breastfeeding Week launches in Canada, Nestlé Nutrition has developed educational materials for healthcare professionals to distribute to moms across the country. For example, an informative booklet was developed to support moms with breastfeeding guidance.
Additionally, Nestlé Nutrition has two educational videos to help moms better understand the benefits of breastfeeding and some important breastfeeding tips including details on how to breastfeed, how to pump and store breast milk. Click here and here to watch the videos.
While we celebrate World Breastfeeding Week in October, we are continuously developing resources available for moms. For more information and to browse all our resources, visit www.nestle-baby.ca.