On August 8, Häagen-Dazs acted as an event sponsor of Tennis Canada’s first ever Women’s Executive event which celebrated the induction of Billie Jean King into the Rogers Cup Hall of Fame.
The Women’s Executive event welcomed 50 of Toronto's top female leaders at a panel discussion about diversity and equality. The discussion, moderated by Stacey Allaster of the Women’s Tennis Association, featured Billie Jean King, Ursula Burns, Chairman & CEO of Xerox and Ontario Premier Kathleen Wynne, who all spoke about their own personal experiences in overcoming challenges and diversity.
Häagen-Dazs was showcased throughout the evening where guests and media were thrilled to indulge in custom designed drinks and desserts made with the super-premium brand.