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Friskies launches world’s first edible string for cats

Nestlé Purina PetCare brand Friskies has launched Pull ‘n Play, the world’s first tender edible strings for cats, in North America.

Pull ‘n Play comes in a choice of three flavour varieties, and pets can enjoy it on its own, or with ‘Wobbert’, a wobbly cat toy also sold by Friskies that dispenses the string.

Justin Finlinson, Brand Manager, Nestlé Purina North America, said: “As many cat lovers know, felines love to play with string – it can be the pinnacle of their playtime.

Pull ‘n Play not only delivers a whole new way for cats to treat and play, it’s the only product on the market to offer edible strings for cats.”

Watch the video and read the Friskies Pull ‘n Play press release on the Nestlé Purina PetCare website. Nestlé Purina PetCare celebrated 'Take Your Dog to Work Day' on June 26 by inviting employees at its St.Louis headquarters to bring their pets to work.