The Canadian Football League will Team up with Nestlé in 2012

To Press Releases listToronto, ON,Aug 14, 2012

The Canadian Football League and Nestlé Canada will team up in 2012 to bring Canadians solutions for feeding real life. Both organizations value family and understand that family life is a team sport.

“Our new partnership with the CFL is the perfect match for our company” says Tim Brown, President and CEO, Nestlé Canada. “Our organizations both recognize that family life is a team sport and every member is an MVP.  We strive to help keep Canadian families happy and nourished and believe our sponsorship of the CFL will reinforce this in communities through our consumer experiences online and in stores.”

When every day is game day, mealtimes now mean breakfast on the go, car picnics enroute to practice, family time around the dinner table and snacks and treats to refresh and energize in between.

“We are pleased to welcome Nestlé Canada to the CFL family in 2012,” said Mark Cohon, Commissioner of the Canadian Football League. “This a big year for our league, as we celebrate the 100th Grey Cup in 2012, and sharing it with Nestlé, and the millions of Canadian families we both serve, makes it even more special.”

During the CFL season and into the playoffs, fans can Team up with Nestlé for a chance to win one of three great prizes worth $50,000 each from Nestlé and CFL sponsors including Nissan, RONA and Sun Life Financial by submitting UPC codes from two Nestlé products online at www.nestle.ca. CFL fans can also visit www.nestle.ca  to watch videos for an inside look at the family lives of league players including Geroy Simon, Mike McCullough and Scott Flory, to see what feeding real life means to them.

About Nestlé Canada
Backed by more than a century of research and experience, Nestlé Canada's vision is to be the most trusted and respected food and nutrition company in Canada, bringing Good Food, Good Life to Canadians. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,600 people in more than 20 manufacturing sites, sales offices and distribution centres across the country.