To Press Releases listJan 17, 2013
January 16, 2013
Public Relations Coordinator
613.747.1007 ext. 254
Nestlé Canada joins Skate Canada as National Sponsor
OTTAWA, ON: As skaters, coaches and fans participate in the 2013 Canadian Tire National Figure Skating Championships (January 14 – 20) in Mississauga, Ontario, Skate Canada is pleased to announce Nestlé Canada as the newest member of its national sponsor family.
Under the terms of the agreement, Nestlé Canada will be designated as the exclusive brand partner and supplier of Skate Canada for coffee and hot beverages, water, frozen prepared meals, breakfast drink and performance nutrition bar categories.
“Skate Canada is excited to have this opportunity to form a partnership with Nestlé Canada,” said Debbi Wilkes, Skate Canada Director of Business Development “Their goal to provide nutritional products for Canadian families aligns beautifully with our goal to have Canadians reap the benefits of a healthy, active lifestyle that includes skating. It’s a great partnership for Skate Canada and we look forward to a rewarding relationship.”
“We are proud to partner with Skate Canada and help to support the work they do to develop and foster skating in Canada. We feel this partnership naturally fits with our aim to create value for our consumers and communities by sustaining one of Canada’s premier sports,” said Leslie Chester, Nestlé Canada Chief Marketing Officer.
Nestlé has planned TV sponsorship and advertising, rinkboards, branded product placement, event sampling, online, and consumer promotions for this year’s Canadian Tire National Figure Skating Championships, which run from January 14-20, 2013 at the Hershey Centre in Mississauga, Ont., as well as for future Skate Canada events.
Nestlé in Canada
Backed by more than a century of research and experience, Nestlé in Canada strives to be the most trusted and respected food and beverage company in Canada, helping Canadians live happier and healthier lives. Nestlé Canada employs approximately 3,600 people in more than 20 manufacturing sites, sales offices and distribution centres across the country. Nestlé manufactures some of the world's most recognized and trusted brands, including DELISSIO, LEAN CUISINE, STOUFFER'S, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, CARNATION BREAKFAST ESSENTIALS, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL.
Globally, Nestlé has close to 500 factories in 83 countries around the world and approximately 330,000 employees. Nestlé is the world’s leading nutrition, health and wellness company with an unmatched portfolio of more than 2,000 global and local brands.
Skate Canada, the national governing body responsible for the development and administration of skating in Canada, is the largest figure skating association in the world. With over 5,000 registered coaches, skating programs for athletes of all ages are offered at nearly 1,300 skating clubs and schools across the country. Skate Canada is an association dedicated to providing every Canadian the opportunity to learn life skills while experiencing the power, strength and creativity of one of Canada's premier sports.
In 2012, Skate Canada produced two world champions, Tessa Virtue and Scott Moir in ice dance and Patrick Chan in men’s. This is the first time Canada has produced two senior world champions since 1993.
“Skate Canada… teaching Canadians to skate for 125 years”