A world without chocolate is unthinkable to Canadians — but most know beans about where cocoa comes from

To Press Releases listToronto, ON,Sep 23, 2012

A Nestlé Cocoa Plan study underscores challenges facing the global cocoa supply

There are few foods Canadians love more than chocolate. A recent survey, however, has found we know very little about where it comes from—or about threats to the global cocoa supply that need to be addressed to ward off a future without chocolate.

The study, conducted by Vision Critical for the Nestlé Cocoa Plan, a global initiative to ensure a sustainable cocoa supply and improve the lives of small farmers, found that 77 per cent of Canadians would be upset to wake up in a world without chocolate.

Of the 1,000 Canadians surveyed, 62 per said they could “eat chocolate every day,” while 58 per cent said that if they had to choose their “last meal” it would definitely include chocolate. Meanwhile, 68 per cent confided a friend can “never go wrong” with a gift of chocolate and 39 per cent said chocolate “goes with every meal”!

Still, despite Canada’s national obsession with chocolate, we remain largely in the dark about it—and about threats to the global cocoa supply that could make it an even scarcer luxury. Those include diseased or low-yield crops and ongoing upheaval.

Almost half of survey respondents (42 per cent) thought most cocoa comes from Ecuador, while only 27 per cent correctly identified West Africa as the source of most of the world’s supply. A majority (55 per cent) indicated cocoa comes from a bush compared with the 27 per cent who rightly knew it grows on trees, like coconuts. And 59 per cent mistakenly thought that most cocoa comes from factory farms instead of from small, family-owned operations, where it is grown and harvested, often under challenging conditions.

“There is no question that while people love chocolate, many have very little idea of how cocoa is grown or of the challenges facing this valued commodity,” said Dr. Sergine Diop, General Manager of Nestlé’s Research and Development Centre in Ivory Coast. “Nestlé has partnered with small farmers to improve the quality and sustainability of cocoa crops in West Africa, and has developed and will distribute millions of higher-yielding, disease-resistant plantlets to them, among other proactive, mutually beneficial measures.”

The Nestlé Cocoa Plan is a $120-million initiative to improve cocoa sustainability and the livelihoods of cocoa farmers through a number of programs including: distributing higher-yielding, disease-resistant plantlets; providing education for farmers and their families; improving infrastructure in farming communities; and addressing and eliminating the use of child labour in the cocoa supply chain.

Canada is among some of the first countries in the world to introduce Cocoa Plan-sourced chocolate, now available in Nestlé’s top-selling bars KIT KAT, SMARTIES, AERO, and COFFEE CRISP.

To arrange an interview with Dr. Sergine Diop, or to learn more about the Nestlé Cocoa Plan, please contact:

Irene Poon
Argyle Communications
416-968-7311 x 246 / ipoon@argylecommunications.com

About the Nestlé Cocoa Plan
The Nestlé Cocoa Plan is Nestlé’s way of helping to tackle key issues facing cocoa farmers, their families and communities in order to create a brighter future for cocoa farming and a sustainable supply of cocoa. It covers all aspects of a cocoa bean’s journey, starting with farmers and ending with the consumer. Nestlé’s vision for the Nestlé Cocoa Plan is to help cocoa farmers run profitable farms, respect the environment, have a good quality of life and for their children to benefit from an education and see cocoa farming as a respectable profession. For more information visit: www.nestlecocoaplan.com.

About Nestlé Canada
Backed by more than a century of research and experience, Nestlé Canada's vision is to be Canada’s number one food and beverage company, helping Canadians live happier and healthier lives. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,600 people in more than 20 manufacturing sites, sales offices and distribution centres across the country.