To Press Releases listToronto, ON,Aug 31, 2010
Online program features personalized plans, products and wellness tips to help Canadians with weight-management goals
Lean Cuisine is helping Canadians take the guesswork out of managing their weight with the introduction of a new, easy-to-use, customizable meal plan, available on leancuisine.ca. Based on Canada's Food Guide to Healthy Eating and developed by registered dietitians and nutritionists, the Lean Cuisine online meal planner is ideal for people looking to make healthier diet decisions, whether it's to maintain their current weight or shed the last five to ten pounds.
As the leader in the nutritious frozen meals category, Lean Cuisine actively engaged with consumers to create this unique online meal plan program, providing a holistic solution that goes beyond the Lean Cuisine brand.
“As more and more Canadians feel the effects of time constraints from their jobs, families and other commitments, maintaining a healthy nutritious diet can easily be overlooked,” said Jyotika Desai, Nutrition Specialist, Nestlé Canada. “Our consumers have told us they want meal plans that can be modified based on their specific needs. Unlike other planners which are static and are often associated with a cost, our new Lean Cuisine online meal plans offer free, easy to follow, customizable menus which are a convenient way to help consumers get one step closer to achieving their weight-management goals.”
Research shows that not having enough time remains one of the biggest barriers to healthy eating, with 75 per cent of Canadians spending 15 minutes or less preparing their meals1 . But, they are also recognizing the importance of a diet that is high in fibre, whole grains, fruits and vegetables, and low in fat, sugar and salt2. Lean Cuisine's line of frozen entrées offer a healthy alternative for busy Canadians committed to maintaining a balanced diet.
Lean Cuisine meals are available at all grocery retailers across Canada for a suggested retail price of $3.99.
ABOUT NESTLÉ CANADA
Backed by more than a century of research and experience, Nestlé Canada's vision is to be the most trusted and respected food and nutrition company in Canada, bringing Good Food, Good Life to Canadians. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS and KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and NESTLÉ PURINA BENEFUL. NESTLÉ in Canada employs approximately 3,500 people in more than 20 manufacturing sites, sales offices and distribution centres across the country.
112th Edition of Eating Patterns in Canada 2010, http://foodserviceworld.com/national/central/1346-freeze-frame-of-canadian-eating-habits.html
2Tracking Nutrition Trends VII, August 2008, http://www.ccfn.ca/membership/membersonly/content/Tracking%20Nutrition%20Trends/TNT_VII_FINAL_REPORT_full_report_Sept.pdf (PDF 494Kb)