KITKAT Launches First Canadian Chocolatory Pop-Up in Toronto

KITKAT Chocolatory – A premium pop-up experience inviting Canadians to ‘Create Your Break’ with KITKAT®

To Press Releases listTORONTO,May 30, 2018

Chocolate lovers rejoice! KITKAT Chocolatory is coming to the heart ofdowntown Toronto this June for a month-long confectionery pop-up. The first KITKAT Chocolatory in Canada will offer a premium chocolate experience where visitors can personalize their own handcrafted
KITKAT bar and discover unique and exclusive flavour combinations. This has been a globally successful concept for Nestlé in Japan, Australia, UK and Malaysia among others.

Using premium 100% sustainably sourced cocoa and a wide range of delicious ingredients, chocolate lovers will be able to take a KITKAT break and personalize their own bar. They will choose a type of chocolate, add quality inclusions like dried fruit, nuts and other delicious toppings, and even personalize the packaging design – all made onsite by the team of chocolatiers. These personalized bars will be made-to-order in custom-made packaging depending on the individual’s ‘break style’.

“We know all Canadians have their own unique way of taking a break, and KITKAT Chocolatory is a place for chocolate lovers to explore their creativity and experience a truly amazing break,” said Rob Carducci, Senior Marketing Manager, KITKAT, Nestlé Canada.

KITKAT fans will not only be able to create their personalized break, they will also be treated to an extraordinary special edition range of Canada’s favourite chocolate including delicious flavours such as: Caramel Popcorn & Almond, Raspberry, Rose & Hibiscus and Caramel, Pretzel & Pecan. More exciting flavours will be available throughout the month.

KITKAT will be the first brand in Canada to premiere Ruby, the fourth variety of chocolate, after milk, dark and white, which features a beautiful pink hue, unique berry flavour and a luscious, smooth texture. KITKAT Ruby will be available exclusively at KITKAT Chocolatory.

Added Carducci: “KITKAT Ruby is a big innovation in confectionery and we are very proud that KITKAT is the first major brand in Canada to feature this exciting new variety. Following a successful debut in Japan, South Korea and Europe, we expect it to be a hit here in Canada.”

KITKAT Chocolatory is located at 423 Queen Street West and open from June 1 until June 28, Monday to Saturday 11 a.m. to 8 p.m. and Sunday 10 a.m. to 6 p.m. Special edition bars are also available for purchase online at chocolatory.kitkat.ca.

What: KITKAT Chocolatory, a pop-up interactive experience

Where: 423 Queen Street West, Toronto, ON M5V 2A5
AND
chocolatory.kitkat.ca

When: June 1 to June 28, 2018 - Monday to Saturday 11 a.m. to 8 p.m. and Sunday 10 a.m. to 6 p.m.

How: Follow along with #KITKATCHOCOLATORY

Interview opportunities are available with Rob Carducci, Senior Marketing Manager, KITKAT, Nestlé Canada.