Black Magic – a timeless holiday tradition

To Press Releases listToronto, ON,Nov 9, 2011

The assortment of quality chocolates proves you can’t go wrong with a classic

Do something sweet for your loved ones this holiday season by reminding them that classic never goes out of style. Black Magic – the original box of assorted quality chocolates – is returning to store shelves across Canada, allowing families to continue the timeless tradition of showing they care with a simple and thoughtful gesture.

Black Magic’s six assorted flavours wrapped in their familiar black box and red ribbon were originally created in 1933 and have served as the ultimate symbol of elegance, quality and consideration for generations. Now, Nestlé is re-introducing this favourite to help Canadians show each other that it’s the little things that matter most.

“Many of us remember the box of Black Magic chocolates during festive family get-togethers,” said Cassidy Lang, Marketing Manager, Confectionary at Nestlé. “Symbolizing the holidays, Black Magic, stood the test of time and put a smile on everyone’s face, so we’ve decided to bring it back for the next generation to enjoy.”

Black Magic chocolates, imported from Europe, are made with the finest ingredients and high-quality standards. Each box uncovers six different varieties of sweets, comprised of an assortment of smooth caramels, fruity crèmes and crunchy nut varieties, all of which are classic beloved Canadian flavours.
“The gift of chocolate carries a lot of meaning and is the perfect way to celebrate the holidays,” continued Lang. “Black Magic was originally created out of consumers’ particular chocolate preferences and quickly became synonymous with class, both then and now.”

A box of Black Magic is the perfect complement to a thoughtful card or a beautiful bouquet of flowers, and is the ideal stocking stuffer for any member of the family. It’s also a great hostess gift, as well as the finishing touch to complete any holiday gathering. Black Magic makes its return to Canadian retail shelves at an MSRP of $5.99 and is now available until Christmas.

About Nestlé Canada

Backed by more than a century of research and experience, Nestlé Canada's vision is to be the most trusted and respected food and nutrition company in Canada, bringing Good Food, Good Life to Canadians. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS, KIT KAT, BLACK MAGIC, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,600 people in 21 manufacturing sites, sales offices and distribution centres across the country.