1948-1959

Greater consumer convenience

The post-war period is marked by growing prosperity, and people in the US and Europe spend money on machines that make life easier, such as refrigerators and freezers. They also favour convenience foods, and Nestlé Alimentana meets this need with new products including Nesquik and Maggi ready meals.


Highlights

1948

 

In the US Nestlé Alimentana launches a soluble tea, Nestea, which is manufactured using the same method as Nescafé, and can be served both hot or cold.


1952

Nestlé Quik (later to be renamed NESQUIK) launches in Canada. The powdered chocolate drink instantly becomes a family favourite.


1954

 

Nestlé infant cereal has been available since 1948 as a powdered product, but it is now rebranded as Cerelac. Originally only sold as a bouillon cube, Maggi seasoning brand Fondor is launched as a powder. Packaged in a convenient shaker, it can now be used as a condiment in the dining room, as well as in the kitchen.


1957

Canned ravioli is launched under the Maggi brand. Its huge success prompts Nestlé to launch more canned, prepared foods, which become a new growth segment.