More Milk Movement moves across the country

Jan 29, 2012

More Milk Movement and NesquikThe More Milk Movement has just launched in Canada, and its popularity is growing quickly. While the More Milk Movement offers a number of fun and interactive ways to get involved, this initiative is designed with health in mind.

As children get older, their milk consumption decreases: 37% of children aged 4 to 9 do not consume the recommended minimum two servings of milk products per day, and 61% of boys and 83% of girls aged 10 to 16 aren’t meeting the minimum recommended servings per day either.1

Drinking milk is an important part of a healthy diet. Milk delivers over 16 nutrients, including calcium, vitamin A and D, which are important for developing strong bones and teeth in children. Canada’s Food Guide recommends children between 2 and 8 have two servings from the milk and milk alternatives food group every day, and those between 9 and 12 years of age should have three to four servings per day. 

As good as milk is for growing bodies, it can be hard to ensure your kids meet their daily requirements. Adding flavour, such as chocolate or strawberry, can help encourage kids to drink the recommended amount of milk. Nesquik is a fun, delicious and nutritious way to get children to drink more milk.

Join the growing number of Nesquik Facebook fans and pledge to drink more milk! There you’ll also find coupons for $1.00 off when you buy 4L of milk and a Nesquik product.

1. Garriguet D. Nutrition: Findings from the Canadian Community Health Survey. Overview of Canadians’ Eating Habits. Statistics Canada 2006; Catalogue no. 82-620-MIE-No.2.