For the first time in Canada, Kit Kat is celebrating Chinese New Year with new Kit Kat 2 Finger Orange. The special eight bar multipack has a removable sleeve with Chinese New Year graphics and a slot for ‘red pockets’ filled with money - a traditional gift during the season.
“With a presence in over 70 countries, Kit Kat is a huge global brand with fans from all over the world,” says Lily Wen, Marketing Manager at Nestlé Canada. “We are incorporating a few key Chinese traditions into this new Kit Kat bar to help our Canadian fans celebrate the holiday.”
Kit Kat Orange – A perfect gift for Chinese New Year!
Why is Kit Kat 2 Finger Orange a perfect gift for Chinese New Year? It incorporates a number of traditions including:
- The orange flavour: Oranges are a symbol of luck and good fortune, and they represent happiness when brought to people’s homes
- The eight bar multipack : Eight is a lucky number in Chinese culture, because it sounds like the word wealth in Chinese
- The red colour: Red is a predominant colour in Chinese culture, and is a symbol of joy and virtue
Kit Kat 2 Finger Orange is a perfect balance of delicious orange-flavoured milk chocolate with a light, crispy wafer. Each two finger bar has 110 calories, making it an ideal gift or special treat, or for sharing with family and friends.