Nestlé Mini Drumstick has won two awards in the annual Best New Product Awards – one for Best New Product in the Frozen Dessert Category and the other for Best in Food, receiving the highest score in the entire Food Category. Nestlé Mini Drumstick is a convenient, portion controlled size of the Drumstick Canadians know and love, making it a perfect treat for the whole family.
The Best New Product Awards is a national program focusing on everyday consumer packaged goods, including food, health and beauty and household products. The awards allow real consumers across Canada to weigh in on their favourites, determining which new products top their list. Over 53,000 Canadian consumers participated in the 2012 survey, making it one of the largest consumer surveys about new product development and innovation in Canada.
The Best New Product Awards are facilitated by BrandSpark International, an independent market research firm, and released by Canadian Living and Coup de Pouce, through their magazines and online.